Daily UX Writing Challenge: Day 8
Promotional Message for a Music Enthusiast
Hey there!
Welcome to day 8 of my 15-day UX Writing challenge. Today’s task is to create a promotional message specifically for music lovers. I enjoyed working on this task as it is a mix of three things I love — music, writing, and design. I hope you love the outcome just as much as I loved creating it.
Ready? Here we go!
UX Writing Challenge: Day 8
Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Headline: 30 characters max
Body: 45 characters max
Button: 25 characters
My Thought Process
My major challenge was figuring out the right way to display the message to the user. People don’t typically look at their music app while listening to music. Say you’re playing music on Spotify for instance, you’ll most likely be doing anything else but stare at Spotify.
So, how do we get the user’s attention when they are not even looking?
I figured that the best way to do this would be to write a pop-up message that triggers when the user first opens any of the artist’s songs. I chose an upbeat and enthusiastic tone for the message as it is a promotional one.
And as Valentine’s day is just around the corner, I couldn’t resist the urge to create something with Valentine’s day theme.
Let’s have a look at what I come up with:
My Solution
Headline
“Party with Arya Starr”
Rather than sticking with the usual format of “XYZ is live in your city,” I made the message more personal and appealing to the reader. By tailoring the message to the artist’s upbeat and party-oriented music style, I believe her fans would find the offer particularly enticing.
Body text
“Live in Warri on Valentine’s Day”
This short and concise body text informs them of the location and date of the event.
Button
“Join the party.”
I chose to skip the usual “Get ticket” copy. As my headline invites the user to party with the star, I thought it more appropriate to use a button label that reinforces the headline’s message.
And just in case the user is not interested in partying with their favorite artiste, I added an auxiliary button, “No thanks,” to dismiss the message.
And that’s a wrap for Day 8! Expect another update from me next week as I tackle a fresh UX Writing challenge. Wanna get in touch? You can connect with me on LinkedIn.
