Daily UX Writing Challenge: Day 7
Goal Notification
Hello again!
Welcome to day 7 of my 15-day UX Writing Challenge. Today’s task is similar to the one from Day 2, where we crafted a promotional message aimed at a sports fan. But this time, the sports fan has already downloaded the app and is enjoying its benefits.
UX Writing Challenge: Day 2
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max
My Thought Process
Based on the scenario, the user is at a wedding during their favorite team’s game. So they are likely to be occupied with the festivities. But they also would not want to be left out of all the action on the football pitch when their favorite team is playing (assuming the user is a football fan).
Now the question is:
How do we let them in on all the action without disrupting their enjoyment of the event they are attending?
One way we can do this is by sending them a push notification. Push notifications effectively communicate important information at a glance. So they can stay on top of things happening on the pitch without missing the wedding fun.
What information do we need to convey?
As push notifications are brief, I included only the most vital information. These are:
- The teams playing
- The current scoreline
- The latest goalscorer
- The event that triggered the notification (in this case, a goal)
My Solution
Headline
“Goal!!!”
I chose an enthusiastic one-word headline to let the user know the purpose of the notification immediately.
Body text
Here, I included the teams playing, the current scoreline, and the latest goal scorer.
Line 1:
“Man. City [1] — 0 Liverpool”
I enclosed the latest goal in brackets to visually distinguish it from the rest of the scoreline, making it easier for the user to grasp the current status of the match.
Line 2:
“Erling Haaland 21’”
For ease of understanding, I displayed the goal scorer’s name and timestamp in a format most football fans are familiar with.
Since the brief didn’t ask for a call to action, I kept it simple with just a headline and body text, which is enough to let users know what they need to know when they need it.
And that’s a wrap for day 7! Expect another update from me tomorrow as I tackle a fresh UX Writing challenge. Wanna get in touch? You can connect with me on LinkedIn.
