Daily UX Writing Challenge: Day 13
Push Notification Message
Welcome to Day 13 of my 15-day UX Writing Challenge. Today’s task is to craft a push notification message to alert a truck driver of a potential dilemma and help them navigate it.
UX Writing Challenge: Day 13
Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.
Challenge: Write a push notification alerting him of this dilemma and options.
Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max
This task is quite interesting, as a lot of information can be obtained from the brief. Here are some of the key information I was able to deduce from it:
- The driver has six more deliveries before his next break (fuel and lunch)
- He is running behind schedule due to unexpected traffic.
- He might not complete the remaining six deliveries before running out of fuel.
- Lunchtime is around the corner.
- He has two options — get fuel and lunch now and continue deliveries later or continue on his planned route for a few more stops.
Now, that’s a whole lot of information to convey in only 45 characters. So I had to prioritize the most urgent ones.
Of all the possible things that could happen in this situation, the most unfavorable outcome for the driver would be running out of fuel and getting stuck on the road. Therefore, highlighting his fuel level is necessary. And to give him enough context, it’s also necessary to let him know the number of remaining deliveries before his next scheduled break.
My Solution
Lucky for me, the brief specified a push notification, which saved me from having to figure out how to deliver the message.
Headline
“How about a quick rest stop?”
Since the driver needs to refuel both his vehicle and belly, the message suggests a quick rest stop (A rest stop is a designated area along a roadway where drivers can take a break, use restrooms, buy food or fuel, and stretch their legs).
I tried to keep the message friendly while also conveying a sense of urgency.
Body
“Your fuel level is 25% with 6 deliveries left.”
The body text is straightforward and builds on the headline by providing the driver with reasons to consider a quick rest stop — his fuel level and the number of deliveries left.
Buttons
Quick stop
The main call to action reinforces the headline, providing a clear indication of the next steps for the user upon tapping it.
Stay on route
The alternate call to action gives the user the option of continuing with their deliveries.
Based on the information provided, the user can make an informed decision on which option would be most appropriate for them.
That’s all for day 13! Only two more UX Writing tasks to go. Subscribe to my email list to get an email when I publish the next one.
