Daily UX Writing Challenge: Day 10
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Welcome to day 10 of my 15-day UX Writing challenge. I can’t believe I’m already two-thirds of the way to the finish line. I’ve actually enjoyed this challenge way more than I anticipated. If you’re on the sidelines and feel confident that you can tackle these briefs, why not give it a shot? Sign up here to join the fun.
Alright. Let’s get straight to today’s task.
UX Writing Challenge: Day 10
Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.
Challenge: Ask them where they live and who they are without sounding like you’re unnecessarily mining their data.
Headline: 25 characters
Body: 45 characters
Button: 15 characters
My Thought Process
When a user visits a site, their goal is to find what they need as quickly as possible. Adding any sort of hurdle to the experience can be enough to send them away. Well, some of them. But what do we do when this hurdle is necessary to provide them with the best possible experience?
We make it as easy as possible to overcome the hurdle.
One way to minimize the impact of the hurdle in the scenario above is by addressing any concerns the user might have. After all, we are asking for their data, so it’s only natural for them to have a few questions. Like:
- Why do we even need their data?
- What do we plan to do with the data?
By addressing these potential questions, we can get the information we need without sounding like we are unnecessarily mining their data.
My Solution
Headline
“Find the best car deals near you”
The headline is simple and straightforward. It lets the user know exactly why we need their data. The “…deals near you,” part implies that we need their location for the search to be successful. If we don’t know where they are, how would we find deals near them?
Body text
“Enter your details to discover car deals in your area”
I had a tight 45-character limit here so I kept it short and straightforward. The sentence structure presents the required action first and then the potential benefit. The message motivates them to share their data and also lets them know what we plan to do with it.
Button
“Find deals”
The button copy reinforces the headline’s message, leaving no room for confusion about what will happen once they click the button.
That’s all for day 10! Expect another update from me tomorrow as I tackle a fresh UX writing challenge. Wanna get in touch? You can reach me on LinkedIn.
